Steps of Starting an Online Beauty Business from Scratch

It’s very possible to start your own online business from scratch. eCommerce allows newbie entrepreneurs and startups to create their own online business even with little or minimal investment. The basic tools for opening your own online business store are very affordable and many business options allow you to earn money even if you don’t have a lot of capital, space, or even the product on hand. Relying on dependable suppliers like Asian Beauty Wholesale could ease your inhibitions.

Here’s a guide on starting your own online beauty business from scratch.

  1. Choose the products you’ll sell

First of all, decide or make a list of what kind of products and services you’re going to sell. Choose the products or services that you are knowledgeable and passionate about, since you’ll most likely be dealing with customer questions about the products or services you’re selling one way or another. This way, you’ll be able to handle various types of customer concerns and feedback, and thus add value and provide a great shopping experience from your clients and easily boost and retain customer loyalty.

Determining your chosen products and services to sell beforehand also allows you to assess your marketplace and target audience properly. It helps you evaluate current market strengths and issues, and assess competitors so you can create an effective business and marketing strategy that will help you thrive and survive your chosen beauty market niche.

  1. Choose an eCommerce selling platform

Now that you’ve carefully determined the products or services you’ll be selling and your market niche, the next important step is choosing the right eCommerce selling platform for you. There are various eCommerce selling platforms available, but the key is choosing the one(s) that suit your business needs, budget, and platform familiarity. Platform familiarity is also an important factor since creating your own online business site requires some computer and even programming skills, which will depend on your knowledge/familiarity and time dedicated to manning it. There are three types of eCommerce platforms available: hosted, licensed, and open-source platforms.

  • Hosted platform. Hosted eCommerce platforms are ideal for online entrepreneurs with basic site building skills or little time available for focusing on technical details. Hosted platforms house your website on their servers and often include their own themes and business tools in their suite that easily integrate into your website. Hosted platforms require creating an account with them and may have their own policies that must be followed.
  • Licensed platform. Licensed platforms allow you to install your own business website on your own computer, and choose your own host servers. This allows for more customization regarding themes, business tools, and widgets, although it may require a more hands-on focus on-site building.
  • Open-source platform. Open-source platforms allow the most freedom for site building and are technically free-for-all and don’t require you to pay for downloading it or even create an account under their company. It allows maximum freedom in site building and customization, but also requires the most planning and advanced programming and technical skill.
  1. Create a domain name.

After choosing an eCommerce platform that works for you, your next step is creating your business domain name. Your domain name is your web address comprised of your chosen business name, followed by your preferred extension (e.g. com, .net, .biz). Register a domain name that’s simple, catchy, easy to remember and represents your core brand well.

  1. Begin setting up your online pages.

After setting up an online platform and picking a domain name, you’ll have to begin setting up your business pages next. This is where your customers will be navigating through your site. Determine first the functionality of your site according to the features handed by your chosen platform. Important business pages to create include the homepage, the about us page, the contact page, and product and category pages. You may also add other pages like blog posts and a gallery as well.

  1. Set up payment methods.

Once you’ve created your important site pages, you should be setting up payment methods next. Most eCommerce platforms have integrated payment tools you can install into your website. The key is making sure they are functional and allow customers to easily proceed to checkout. Also, the more payment methods you have, the better since it accommodates for more customers who may have limited payment options. Popular payment methods include PayPal, credit/debit cards, and bank transfers.

  1. Create a marketing strategy.

Now that you’ve practically created the bulk of your business website, the last important step will be creating your marketing strategy. Whether you choose to email, social media, pay-per-click ads, and other advertising strategies, always make sure to highlight your brand and make it appealing to consumers as much as possible.

Starting an online business from scratch is easy, thanks to eCommerce technology. With careful and proper business planning, website building, and online marketing, earning money and being your own entrepreneur is perfectly within your reach.


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