With the invention of high-speed internet, for the first time in history, we can communicate with clients around the world instantly for very little cost. This has given more and more people the chance to cover the whole globe with their business.
If you have made the decision to take your brand globally, we are going to give you some tips that we wish we had before starting. Things like how international bank wires work: rates, fees, and transfer times, or how to communicate for free over long distances.
Check Documents and Taxes
If your business requires you to send documents via a foreign courier or airmail, you should always check beforehand what documents you are going to need to get your delivery into the country of choice. A lot of foreign countries have strict and strange rules compared to the US.
This one is crucial; make sure you check the time zone of your client before you ring them. Nobody wants to be woken up at 2 in the morning because someone is calling from 10 hours ahead. You will get an extremely bad name for yourself if you start waking your clients up while they are asleep.
Different countries have vastly different cultures, so try and learn a little bit before talking to a new client. Firstly, by doing a little Google search, you will be able to avoid making any mistakes that could be seen as rude or offensive in their culture. Secondly, if you can ask them about something cultural, perhaps asking if they are celebrating the local holiday, you might earn some brownie points.
Just like culture, showing a little effort by learning a couple of phrases in their language can go down extremely well. I’m not talking about learning fluent Arabic here, but if you can say hello, good morning, how are you, I can guarantee that you will start your meeting off on a good footing.
Tailor Your Pitch
Some countries deal with business differently to others. They might not react as well to a “hard sell” mentality as another country. In reverse, some countries might prefer an open and aggressive pitch and may look at you poorly if you seem meek. Do some research and figure out what your audience is going to be.
Use Zoom, Gooogle Hangouts or Skype
We live in a world where we can call other countries for free. If you are still making extravagant international calls, it’s time to get on board with the future. Zoom and Google Hangouts are free and allow you to make group meetings over the internet, and Skype allows you to call foreign numbers for a fraction of the cost.
Hopefully, by following these tips, your foray into international business will go smoothly. We live in a more connected world than ever before, and doing business on a global scale has never been easier.