The internet is making every aspect of our lives go through a radical transformation. Just a few years ago, our lives were nothing like how they are right now. We are a generation that is personally witnessing a technological revolution. That is what we will be talking about in this article. So, without further ado, let us now proceed.
Earlier, whenever we would need to buy something, we would either go to the local store or we would make our way to a mall nearby. In doing so, we would have to get out of the house and either walk or drive. However, today, the stores and the malls are on the verge of becoming obsolete. Everything is being delivered to our doorstep, thanks to the likes of Amazon. All we have to do is simply visit the site, go through the wide range of options and choose the product we want. Amazon is going one step further, recently launching Amazon Go which will change the way we do shopping.
The algorithms are specially designed to help us choose. Over time, the e-commerce site analyses our behavior by detecting the movements of our cursors and recording what we are clicking on. Soon, the site starts giving us recommendations almost as if they know what we want even before we do.
Children do not go out in the field to play anymore. Now, they stay indoors as they are busy playing their favorite video games online. You do not have to visit the soccer ground to kick the ball because everybody now plays FIFA on their PlayStation. Moreover, there is no need to visit a land-based casino as you can play your favorite casino games like roulette and blackjack online. There are comparison sites where you can choose the best and latest casino bonuses, a guide on which type of bonus and how to claim them as well as the convenient payment options available.
The digitization of games is opening up new opportunities. Earlier, our mothers would lose their minds whenever they would see us playing games on the computer instead of doing our homework. Today, gamers are making millions by collaborating with gaming companies and livestreaming their gameplay on Twitch.
Up until a few years ago, every house had a living room with a television set where the family would have movie nights during weekends. But, these days, TV sets are also becoming irrelevant because of streaming services. There are streaming platforms like Netflix where you can watch any show at any time. You do not have to wait for a whole day for the next episode as all the episodes are conveniently listed for you.
Production companies like Disney, Nickelodeon, and HBO are establishing their own streaming platforms, with movies being released on these sites instead of theatres. Of course, every such disruption comes with a cost. For example; DVD stores are being put out of business today as Over The Top platforms (OTT) are so much more convenient.
Social media is a huge part of the internet. Sites like Facebook are used by everybody to be in touch with their family and friends. Irrespective of which part of the world you are in, your loved ones are just a click away. Meetings are being organized on platforms like Zoom, teachers are uploading tutorials on YouTube, and dates are being planned on Tinder – there are countless examples. Humans are social beings and our social lives are becoming fully digitized now. Everyone is accessible, even the big celebrities.
Fans are pursuing retweets on Twitter instead of standing in line for an autograph. This in turn, is proving to be a huge bonanza for businesses. As we communicate everything online, advertising companies are able to get their hands on a goldmine of data to target their ads.
The digitization of every facet of our lifestyle has so far proven to be a blessing for all of us. Nevertheless, there is one controversial issue that is creating a bit of concern, i.e., the right to privacy. Advertising companies are resorting to data mining for their advertising campaigns but where does it really stop? Are we sure that this is safe?